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The Communicating Company Towards an Alternative Theory of Corporate Communication /
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2007.
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| Edición: | 1st ed. 2007. |
| Colección: | Contributions to Management Science,
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| Temas: | |
| Acceso en línea: | Texto Completo |