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Electronic Business and Marketing New Trends on its Process and Applications /
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
| Edición: | 1st ed. 2013. |
| Colección: | Studies in Computational Intelligence,
484 |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Towards New Generation E-Business and Marketing
- Results of CRM Adoption in Large Companies in Portugal
- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture
- POST-VIA: Develop Individualized Marketing Strategies for Tourists
- A Help Desk Support System based on Relationship between Inquiries and Responses
- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach
- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies
- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance
- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model
- Social Media Networker: A New Profile for a New Market
- Context-aware Advertising in Pervasive Computing Environment
- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.