Electronic Business and Marketing New Trends on its Process and Applications /
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
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Edición: | 1st ed. 2013. |
Colección: | Studies in Computational Intelligence,
484 |
Temas: | |
Acceso en línea: | Texto Completo |