Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Casillas, Jorge (Editor ), Martínez López, Francisco J. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Edición:1st ed. 2010.
Colección:Studies in Fuzziness and Soft Computing, 258
Temas:
Computer-aided engineering.
Artificial intelligence.
Business.
Management science.
Engineering mathematics.
Engineering-Data processing.
Marketing.
Computer-Aided Engineering (CAD, CAE) and Design.
Artificial Intelligence.
Business and Management.
Mathematical and Computational Engineering Applications.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Essays
  • Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
  • Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
  • Observations on Soft Computing in Marketing
  • Soft Computing Methods in Marketing: Phenomena and Management Problems
  • User-Generated Content: The "Voice of the Customer" in the 21st Century
  • Fuzzy Networks
  • KDD: Applying in Marketing Practice Using Point of Sale Information
  • Marketing - Sales Interface and the Role of KDD
  • Segmentation and Targeting
  • Applying Soft Cluster Analysis Techniques to Customer Interaction Information
  • Marketing Intelligent System for Customer Segmentation
  • Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
  • Collective Intelligence in Marketing
  • Marketing Modelling
  • Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
  • Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
  • Fuzzy-Evolutionary Modeling of Customer Behavior for Business Intelligence
  • Communication/Direct Marketing
  • An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
  • Direct Marketing Based on a Distributed Intelligent System
  • Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
  • Product
  • Designing Optimal Products: Algorithms and Systems
  • PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
  • A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
  • E-Commerce
  • Decision Making in Multiagent Web Services Based on Soft Computing
  • Dynamic Price Forecasting in Simultaneous Online Art Auctions
  • Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation).

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