Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Casillas, Jorge (Editor ), Martínez López, Francisco J. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Edición:1st ed. 2010.
Colección:Studies in Fuzziness and Soft Computing, 258
Temas:
Computer-aided engineering.
Artificial intelligence.
Business.
Management science.
Engineering mathematics.
Engineering-Data processing.
Marketing.
Computer-Aided Engineering (CAD, CAE) and Design.
Artificial Intelligence.
Business and Management.
Mathematical and Computational Engineering Applications.
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