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Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications /
The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full und...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2010.
|
| Edición: | 1st ed. 2010. |
| Colección: | Studies in Fuzziness and Soft Computing,
258 |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-15606-9 | ||
| 003 | DE-He213 | ||
| 005 | 20220112110738.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101004s2010 gw | s |||| 0|eng d | ||
| 020 | |a 9783642156069 |9 978-3-642-15606-9 | ||
| 024 | 7 | |a 10.1007/978-3-642-15606-9 |2 doi | |
| 050 | 4 | |a TA345-345.5 | |
| 072 | 7 | |a UGC |2 bicssc | |
| 072 | 7 | |a COM007000 |2 bisacsh | |
| 072 | 7 | |a UGC |2 thema | |
| 082 | 0 | 4 | |a 670.285 |2 23 |
| 245 | 1 | 0 | |a Marketing Intelligent Systems Using Soft Computing |h [electronic resource] : |b Managerial and Research Applications / |c edited by Jorge Casillas, Francisco J. Martínez López. |
| 250 | |a 1st ed. 2010. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2010. | |
| 300 | |a XIV, 478 p. 187 illus., 85 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Studies in Fuzziness and Soft Computing, |x 1860-0808 ; |v 258 | |
| 505 | 0 | |a Essays -- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners -- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers -- Observations on Soft Computing in Marketing -- Soft Computing Methods in Marketing: Phenomena and Management Problems -- User-Generated Content: The "Voice of the Customer" in the 21st Century -- Fuzzy Networks -- KDD: Applying in Marketing Practice Using Point of Sale Information -- Marketing - Sales Interface and the Role of KDD -- Segmentation and Targeting -- Applying Soft Cluster Analysis Techniques to Customer Interaction Information -- Marketing Intelligent System for Customer Segmentation -- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing -- Collective Intelligence in Marketing -- Marketing Modelling -- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation -- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules -- Fuzzy-Evolutionary Modeling of Customer Behavior for Business Intelligence -- Communication/Direct Marketing -- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management -- Direct Marketing Based on a Distributed Intelligent System -- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm -- Product -- Designing Optimal Products: Algorithms and Systems -- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs -- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice -- E-Commerce -- Decision Making in Multiagent Web Services Based on Soft Computing -- Dynamic Price Forecasting in Simultaneous Online Art Auctions -- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). | |
| 520 | |a The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications - segmentation, modeling, e-commerce, etc. - using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic. | ||
| 650 | 0 | |a Computer-aided engineering. | |
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Management science. | |
| 650 | 0 | |a Engineering mathematics. | |
| 650 | 0 | |a Engineering-Data processing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Computer-Aided Engineering (CAD, CAE) and Design. |
| 650 | 2 | 4 | |a Artificial Intelligence. |
| 650 | 2 | 4 | |a Business and Management. |
| 650 | 2 | 4 | |a Mathematical and Computational Engineering Applications. |
| 650 | 2 | 4 | |a Marketing. |
| 700 | 1 | |a Casillas, Jorge. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Martínez López, Francisco J. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642265259 |
| 776 | 0 | 8 | |i Printed edition: |z 9783642156052 |
| 776 | 0 | 8 | |i Printed edition: |z 9783642156076 |
| 830 | 0 | |a Studies in Fuzziness and Soft Computing, |x 1860-0808 ; |v 258 | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-642-15606-9 |z Texto Completo |
| 912 | |a ZDB-2-ENG | ||
| 912 | |a ZDB-2-SXE | ||
| 950 | |a Engineering (SpringerNature-11647) | ||
| 950 | |a Engineering (R0) (SpringerNature-43712) | ||