Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core i...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Grünig, Rudolf (Autor), Gaggl, Richard (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2008.
|
Edición: | 5th ed. 2008. |
Temas: | |
Acceso en línea: | Texto Completo |
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