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Process-based Strategic Planning

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Grünig, Rudolf (Autor), Gaggl, Richard (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edición:5th ed. 2008.
Temas:
Acceso en línea:Texto Completo