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Marketing Communication Policies

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Busch, Rainer (Autor), Seidenspinner, Margarete (Autor), Unger, Fritz (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Temas:
Acceso en línea:Texto Completo