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Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Media Business and Innovation,
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| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-3-319-30512-7 | ||
| 003 | DE-He213 | ||
| 005 | 20220116105758.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160725s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319305127 |9 978-3-319-30512-7 | ||
| 024 | 7 | |a 10.1007/978-3-319-30512-7 |2 doi | |
| 050 | 4 | |a HF5826.5 | |
| 072 | 7 | |a KJS |2 bicssc | |
| 072 | 7 | |a BUS070060 |2 bisacsh | |
| 072 | 7 | |a KJS |2 thema | |
| 082 | 0 | 4 | |a 659.111 |2 23 |
| 100 | 1 | |a Vukanović, Zvezdan. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Foreign Direct Investment Inflows Into the South East European Media Market |h [electronic resource] : |b Towards a Hybrid Business Model / |c by Zvezdan Vukanović. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a XVIII, 202 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Media Business and Innovation, |x 2523-3203 | |
| 505 | 0 | |a Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research. | |
| 520 | |a This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a International economic integration. | |
| 650 | 0 | |a Globalization. | |
| 650 | 0 | |a Industrial organization. | |
| 650 | 0 | |a International economic relations. | |
| 650 | 1 | 4 | |a Media Planning. |
| 650 | 2 | 4 | |a Entrepreneurship. |
| 650 | 2 | 4 | |a Media Sociology. |
| 650 | 2 | 4 | |a Emerging Markets and Globalization. |
| 650 | 2 | 4 | |a Industrial Organization. |
| 650 | 2 | 4 | |a International Economics. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319305103 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319305110 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319808284 |
| 830 | 0 | |a Media Business and Innovation, |x 2523-3203 | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-319-30512-7 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||