Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vukanović, Zvezdan (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Media Business and Innovation,
Temas:
Advertising media planning.
Entrepreneurship.
New business enterprises.
Mass media.
International economic integration.
Globalization.
Industrial organization.
International economic relations.
Media Planning.
Media Sociology.
Emerging Markets and Globalization.
Industrial Organization.
International Economics.
Acceso en línea:Texto Completo

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