Social Commerce Marketing, Technology and Management /

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Turban, Efraim (Autor), Strauss, Judy (Autor), Lai, Linda (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Texts in Business and Economics,
Temas:
Business information services.
Marketing.
Operations research.
IT in Business.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction to Social Commerce
  • Tools and Platforms for Social Commerce
  • Supporting Theories and Concepts for Social Commerce
  • Marketing Communications in Social Media
  • Customer Engagement and Metrics
  • Social Shopping: Concepts, Benefits, and Models
  • Social Customer Service and CRM Contents
  • The Social Enterprise: From Recruiting to problem Solving and Collaboration
  • Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
  • Strategy and Performance Management in Social Commerce
  • Implementing Social Commerce Systems.

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