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Social Commerce Marketing, Technology and Management /

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Turban, Efraim (Autor), Strauss, Judy (Autor), Lai, Linda (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Texts in Business and Economics,
Temas:
Acceso en línea:Texto Completo