Social Commerce Marketing, Technology and Management /
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...
Clasificación: | Libro Electrónico |
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Autores principales: | Turban, Efraim (Autor), Strauss, Judy (Autor), Lai, Linda (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Edición: | 1st ed. 2016. |
Colección: | Springer Texts in Business and Economics,
|
Temas: | |
Acceso en línea: | Texto Completo |
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