Managing Media Firms and Industries What's So Special About Media Management? /
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management pract...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Edición: | 1st ed. 2016. |
Colección: | Media Business and Innovation,
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Temas: | |
Acceso en línea: | Texto Completo |