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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Ding, Min (Editor ), Eliashberg, Jehoshua (Editor ), Stremersch, Stefan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2014.
Edición:1st ed. 2014.
Colección:International Series in Quantitative Marketing, 20
Temas:
Acceso en línea:Texto Completo