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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Viswanathan, Madhubalan (Autor), Gajendiran, S. (Autor), Venkatesan, R. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2008.
Edición:1st ed. 2008.
Colección:Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12
Temas:
Acceso en línea:Texto Completo