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Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innova...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 245 | 1 | 0 | |a Eco-Innovations in Emerging Markets |h [electronic resource] : |b Analyzing Consumer Behaviour and Adaptability / |c by Pável Reyes-Mercado. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a London : |b Palgrave Macmillan UK : |b Imprint: Palgrave Macmillan, |c 2016. | |
| 300 | |a XXII, 131 p. 18 illus., 1 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices. | |
| 520 | |a Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. . | ||
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a International economic integration. | |
| 650 | 0 | |a Globalization. | |
| 650 | 1 | 4 | |a Innovation and Technology Management. |
| 650 | 2 | 4 | |a Emerging Markets and Globalization. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9781137587411 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349933303 |
| 776 | 0 | 8 | |i Printed edition: |z 9781349933310 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1057/978-1-137-58742-8 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||