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Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innova...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reyes-Mercado, Pável (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo