Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as we...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kohlbacher, Florian (Autor), Prieler, Michael (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
International economic relations.
Industrial procurement.
International business enterprises.
Strategic planning.
Leadership.
Marketing research.
Business intelligence.
International Economics.
Procurement.
International Business.
Business Strategy and Leadership.
Market Research and Competitive Intelligence.
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