More Than a Showroom Strategies for Winning Back Online Shoppers /
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers - or potential consumers - browsing products in a retail store, and...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Bachrach, Daniel G. (Autor), Ogilvie, Jessica (Autor), Rapp, Adam (Autor), Calamusa IV, Joe (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2016.
|
Edición: | 1st ed. 2016. |
Temas: | |
Acceso en línea: | Texto Completo |
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