More Than a Showroom Strategies for Winning Back Online Shoppers /

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers - or potential consumers - browsing products in a retail store, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bachrach, Daniel G. (Autor), Ogilvie, Jessica (Autor), Rapp, Adam (Autor), Calamusa IV, Joe (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Technological innovations.
Sales management.
Marketing.
Sociology.
Retail trade.
Innovation and Technology Management.
Sales and Distribution.
Trade and Retail.
Acceso en línea:Texto Completo

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