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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Wu, Terry (Autor, Editor )
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Naidoo, Vik (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:	1st ed. 2016.
Temas:	Education, Higher. Marketing. Higher Education.
Acceso en línea:	Texto Completo

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