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International Marketing of Higher Education
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2016.
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| Edición: | 1st ed. 2016. |
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| Acceso en línea: | Texto Completo |