The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /

Consumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in o...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Shaw, Colin (Autor), Hamilton, Ryan (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Marketing.
Industrial organization.
Economic sociology.
Strategic planning.
Leadership.
Development economics.
Marketing research.
Business intelligence.
Organization.
Economic Sociology.
Business Strategy and Leadership.
Development Economics.
Market Research and Competitive Intelligence.
Acceso en línea:Texto Completo

Internet

Texto Completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares