Contemporary Wine Marketing and Supply Chain Management A Global Perspective /

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Flint, Daniel J. (Autor), Golicic, Susan L. (Autor), Signori, Paola (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Management.
Marketing.
International business enterprises.
Sales management.
Strategic planning.
Leadership.
Business logistics.
International Business.
Sales and Distribution.
Business Strategy and Leadership.
Supply Chain Management.
Acceso en línea:Texto Completo

MARC

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300 |a XIX, 245 p.  |b online resource. 
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520 |a Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. 
650 0 |a Management. 
650 0 |a Marketing. 
650 0 |a International business enterprises. 
650 0 |a Sales management. 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a Business logistics. 
650 1 4 |a Management. 
650 2 4 |a Marketing. 
650 2 4 |a International Business. 
650 2 4 |a Sales and Distribution. 
650 2 4 |a Business Strategy and Leadership. 
650 2 4 |a Supply Chain Management. 
700 1 |a Golicic, Susan L.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Signori, Paola.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
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950 |a Business and Management (R0) (SpringerNature-43719) 

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