Contemporary Wine Marketing and Supply Chain Management A Global Perspective /

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Flint, Daniel J. (Autor), Golicic, Susan L. (Autor), Signori, Paola (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Management.
Marketing.
International business enterprises.
Sales management.
Strategic planning.
Leadership.
Business logistics.
International Business.
Sales and Distribution.
Business Strategy and Leadership.
Supply Chain Management.
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