Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portals, group buying, and auctions, each of wh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Netessine, Serguei (Editor ), Tang, Christopher S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Colección:International Series in Operations Research & Management Science, 131
Temas:
Marketing.
Business information services.
Electronic commerce.
Production management.
Application software.
Operations research.
IT in Business.
e-Commerce and e-Business.
Operations Management.
Computer and Information Systems Applications.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Rational Consumer Behavior: Endogenous Decision Making Mechanisms
  • Cheap Talk in Operations: Role of Intentional Vagueness
  • Product Design in a Market with Satisficing Customers
  • The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition
  • Models of Herding Behavior in Operations Management
  • Organizational Strategies for Managing Rational/Strategic Consumer Behavior
  • Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention
  • Managing Client Portfolio in a Two-Tier Supply Chain
  • Strategic Customer Behavior and the Benefit of Decentralization
  • Product Strategies for Managing Rational/Strategic Consumer Behavior
  • Is Assortment Selection a Popularity Contest?
  • Product Design, Pricing, and Capacity Investment in a Congested Production System
  • Selling to Strategic Customers: Opaque Selling Strategies
  • Competing Through Mass Customization
  • Operational Strategies for Managing Rational/Strategic Consumer Behavior
  • Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems
  • Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms
  • The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility
  • Capacity Rationing with Strategic Customers
  • Strategic Behavior in Supply Chains: Information Acquisition
  • Shaping Consumer Demand through the Use of Contingent Pricing
  • Strategic Consumer Response to Dynamic Pricing of Perishable Products
  • Strategic Behavior in Supply Chains: Information Acquisition.

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