Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portals, group buying, and auctions, each of wh...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Netessine, Serguei (Editor ), Tang, Christopher S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Colección:International Series in Operations Research & Management Science, 131
Temas:
Marketing.
Business information services.
Electronic commerce.
Production management.
Application software.
Operations research.
IT in Business.
e-Commerce and e-Business.
Operations Management.
Computer and Information Systems Applications.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo

Internet

Texto Completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares