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Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /
The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portals, group buying, and auctions, each of wh...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Springer US : Imprint: Springer,
2009.
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| Edición: | 1st ed. 2009. |
| Colección: | International Series in Operations Research & Management Science,
131 |
| Temas: | |
| Acceso en línea: | Texto Completo |