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Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Springer US : Imprint: Springer,
2008.
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| Edición: | 1st ed. 2008. |
| Colección: | International Series in Operations Research & Management Science,
121 |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- The Past, the Present and the Future of Marketing Decision Models
- Consumer Decision Making Models
- Developments in Conjoint Analysis
- Interactive Consumer Decision Aids
- Marketing Mix Models
- Advertising Models
- Sales Promotion Models
- Models for Sales Management Decisions
- Modeling Competitive Responsiveness
- Customer-Centric Marketing Models
- Models of Customer Value
- Decision Models for Customer Relationship Management (CRM)
- Marketing Models for Electronic Commerce
- Special Model Approaches
- Time-Series Models in Marketing
- Neural Nets and Genetic Algorithms in Marketing
- Industry-Specific Models
- Decision Models for the Movie Industry
- Strategic Marketing Decision Models for the Pharmaceutical Industry
- Return on Marketing Models
- Models for the Financial-Performance Effects of Marketing
- Implementation, Use and Success of Marketing Models
- Marketing Engineering: Models that Connect with Practice
- Advances in Marketing Management Support Systems.