Handbook of Marketing Decision Models

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Wierenga, Berend (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2008.
Edición:1st ed. 2008.
Colección:International Series in Operations Research & Management Science, 121
Temas:
Sales management.
Marketing.
Operations research.
Electronic commerce.
Entrepreneurship.
New business enterprises.
Management.
Sales and Distribution.
Operations Research and Decision Theory.
e-Commerce and e-Business.
Acceso en línea:Texto Completo

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