Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kumar, V. (Editor), Stewart, David W. (Editor), Malhotra, Naresh K. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, U.K. : Emerald Publishing Limited, [2021].
Series:Review of marketing research ; v. 18.
Subjects:
Marketing research.
Marketing > Social aspets.
Responsibility.
Marketing > Recherche.
Responsabilité.
Market research.
Business & Economics > Marketing > Research.
Marketing research
Responsibility
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