Creativity and Marketing The Fuel for Success.

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pantano, Eleonora
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2021.
Temas:
Marketing.
Creative ability in business.
Créativité dans les affaires.
marketing.
Sales & marketing.
Business & Economics > Marketing > General.
Marketing
Creativiteit
Acceso en línea:Texto completo
Descripción
Sumario:Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (219 p.)
ISBN:1800713304
9781800713307

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