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Developing digital marketing : relationship perspectives /
Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2021.
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | on1253476717 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210602s2021 enk o 001 0 eng d | ||
| 040 | |a YDX |b eng |e rda |c YDX |d YDX |d OCLCO |d YDX |d UKAHL |d EBLCP |d N$T |d UKMGB |d LUN |d SFB |d NLSHB |d OCLCO |d OCLCQ | ||
| 015 | |a GBC162132 |2 bnb | ||
| 016 | 7 | |a 020165289 |2 Uk | |
| 019 | |a 1255234887 | ||
| 020 | |a 9781800713482 |q (electronic bk.) | ||
| 020 | |a 1800713487 |q (electronic bk.) | ||
| 020 | |a 9781800713505 |q (epub) | ||
| 020 | |a 1800713509 |q (epub) | ||
| 020 | |z 1800713495 | ||
| 020 | |z 9781800713499 | ||
| 029 | 1 | |a AU@ |b 000069349618 | |
| 029 | 1 | |a AU@ |b 000069668829 | |
| 029 | 1 | |a AU@ |b 000069669648 | |
| 029 | 1 | |a UKMGB |b 020165289 | |
| 029 | 1 | |a AU@ |b 000074162591 | |
| 035 | |a (OCoLC)1253476717 |z (OCoLC)1255234887 | ||
| 037 | |a 9781800713505 |b Emerald Publishing | ||
| 050 | 4 | |a HF5415.1265 |b .D48 2021 | |
| 080 | |a 659.1 | ||
| 082 | 0 | 4 | |a 658.872 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Developing digital marketing : |b relationship perspectives / |c edited by Park Thaichon and Vanessa Ratten. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2021. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 15, 2021). | ||
| 520 | |a Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. | ||
| 505 | 0 | |a Chapter 1. The development and current trends of Digital Marketing and Relationship Perspectives in marketing research; Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon, and Vanessa RattenChapter 2. Abandonment Issues: Why Consumers Abandon Online Shopping Carts; Pemika Rochanapon, Michelle Stankovic, Matthew Barbera, Billy Sung, and Sean Lee Chapter 3. Digital Marketing and social entrepreneurship in Vietnam; Ngoc Le and Vanessa Ratten Chapter 4. Digital marketing and geopolitical uncertainty in banking portfolio management: Evidence for China Commercial Banks; Lazaros Ntasis, Christos E. Kountzakis, Konstantinos Koronios, Panagiotis E. Dimitropoulos, and Vanessa Ratten Chapter 5. Digital sport marketing; Vanessa Ratten and Ashleigh-Jane Thompson Chapter 6. Entrepreneurship education and digital marketing: What does the future hold?; Vanessa Ratten and Sumayya Rashid Chapter 7. Are we already living with Skynet? Anthropomorphic artificial intelligence to enhance customer experience; Rakibul Hasan, Park Thaichon, and Scott Weaven Chapter 8. Blurring the line between physical and digital environment: the impact of artificial intelligence on customers' relationship and customer experience; Rakibul Hasan, Scott Weaven, and Park Thaichon Chapter 9. An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques; Anish Babu Zacharia and Nicolas Hamelin Chapter 10. Igniting the flame with electronic word-of-mouth in digital marketing; Yi Bu, Park Thaichon, and Joy Parkinson Chapter 11. The current trends and future direction of Digital Marketing and Relationship Perspectives in business practice; Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon, and Vanessa Ratten. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet: general works. |2 bicssc | |
| 650 | 7 | |a Computers, Internet |x General. |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 700 | 1 | |a Thaichon, Park, |e editor. | |
| 700 | 1 | |a Ratten, Vanessa, |e editor. | |
| 776 | 0 | 8 | |i ebook version : |z 9781800713505 |
| 776 | 0 | 8 | |c Original |z 1800713495 |z 9781800713499 |w (OCoLC)1233166687 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781800713482 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38247905 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38247904 | ||
| 938 | |a YBP Library Services |b YANK |n 302236657 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6633296 | ||
| 938 | |a EBSCOhost |b EBSC |n 2730959 | ||
| 994 | |a 92 |b IZTAP | ||