Crafting customer experience strategy : lessons from Asia /

Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Popli, Sapna (Éditeur intellectuel), Rishi, Bikramjit, 1978- (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, UK : Emerald Publishing Limited, 2021.
Édition:First edition.
Sujets:
Customer relations > Asia.
Consumer satisfaction > Asia.
Relationship marketing > Asia.
Consommateurs > Satisfaction > Asie.
Marketing relationnel > Asie.
Sales & marketing management.
Business & Economics, Customer Relations.
Consumer satisfaction
Customer relations
Relationship marketing
Asia
Electronic Book
Accès en ligne:Texto completo

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