Sustainability marketing : new directions and practices /

Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Sharma, Rishi Raj (Author), Kaur, Tanveer (Author), Syan, Amanjot Singh (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2021.
Edition:First edition.
Subjects:
Green marketing.
Marketing vert.
Sales & marketing.
Business & Economics > Marketing > General.
Green marketing
Marketing
Duurzame ontwikkeling
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