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New perspectives on critical marketing and consumer society /

"Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer S...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ritch, Elaine L. (Editor), McColl, Julie (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing, 2021.
Edition:First edition.
Subjects:
Online Access:Texto completo

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