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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /
In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines customer journeys, o...
| Call Number: | Libro Electrónico |
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| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
United Kingdom :
Emerald Publishing,
2020.
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| Subjects: | |
| Online Access: | Texto completo |