30-minute website marketing : a step by step guide /

Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wilson, Lee (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2019.
Edition:First edition.
Subjects:
Internet marketing.
Internet advertising.
Marketing sur Internet.
Publicité sur Internet.
Sales & marketing.
Business & Economics > E-Commerce > Digital Marketing.
Online Access:Texto completo
Table of Contents:
  • Chapter 1. An introduction to the website marketing ecosystem
  • Chapter 2. Website marketing pain points & fundamentals
  • Chapter 3. The role of websites in today's marketing
  • Chapter 4. 30-minute actions methodology
  • Chapter 5. 30-minute social media marketing (SMM) actions
  • Chapter 6. 30-minute search engine optimization (SEO) actions
  • Chapter 7. 30-minute content creation actions
  • Chapter 8. 30-minute content marketing actions
  • Chapter 9. 30-minute pay-per-click advertising (PPC) actions
  • Chapter 10. 30-minute conversion rate optimization (CRO) actions
  • Chapter 11. 30-minute tips for the wider website
  • Chapter 12. Strategic thinking in 30 minutes.

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