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Go-to-market strategies for women entrepreneurs : creating and exploring success /
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2019.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 016 | 7 | |a 019456544 |2 Uk | |
| 020 | |a 9781789732917 |q (electronic bk.) | ||
| 020 | |a 1789732913 |q (electronic bk.) | ||
| 020 | |a 9781789732894 |q (PDF ebook) | ||
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| 020 | |z 9781789732900 |q (print) | ||
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| 037 | |a 9781789732917 |b Emerald Publishing | ||
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| 082 | 0 | 4 | |a 650.1082 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Go-to-market strategies for women entrepreneurs : |b creating and exploring success / |c edited by Victoria L. Crittenden. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xiv, 294 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (Ebscohost, viewed March 10, 2020). | |
| 505 | 0 | |a Introduction: It's in Our DNA; Victoria L. Crittenden -- PART I: SUCCESS STORIES OF WOMEN ENTREPRENEURS -- 1. Mary Kay Ash: Keys to Success; Sheryl Adkins-Green -- 2. De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People; Anjali S. Bal and Kelly Weidner -- 3. Dame Anita Roddick: Transforming Personal Values and Strengths to Build and Empire; Felicia G. Lassk -- 4. From Approval Junky to Scrappy Entrepreneur: Faith Salie's Personal Brand Success Story; Anjali S. Bal and Kelly Weidner -- PART II: GENDER DIVERSITY DRIVING INNOVATION -- 5. Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains?; Susan A. Andrzejewski -- 6. Are Business Incubators' Ecosystems Inclusive of Women Entrepreneurs?; Alejandro S. Amezcua, Sheela Pandey and Nastaran Simarasl -- 7. Shattering the Entrepreneurial Glass Ceiling Through Social Media; Nicole Dilg Beachum -- 8. Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs; Vincent Onyemah and Martha Rivera-Pesquera -- 9. University Resources: How Prosperous Women Student Entrepreneurs Find Their Success; Sara L. Cochran -- 10. Self-Perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs; Robert A. Peterson and David Altounian -- PART III: HURDLES IN THE GLOBAL MARKETS -- 11. Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context; Ayanna F. Frederick and Talia R. Esnard -- 12. Technology and Self-Efficacy: Empowering South Africa; Haya Ajjan, William F. Crittenden and Amaleya Goneos-Malka -- 13. Hispanic Americans: Building Social Capital across Generations; Jennifer Zarzosa -- 14. Social Self-Efficacy and Digital Mediums: What Indian Women Entrepreneurs Say; Paragi K. Shah and Bijal N. Mehta -- 15. Entrepreneurial Motivation and Firm Performance in Lebanon; Rayan Abdul Al and Rania Mostafa -- PART IV: DISRUPTION RIPE SECTORS -- 16. Longevity: The Future for Women, Entrepreneurship and Eldercare; Janet Simpson Benvenuti -- 17. Women in Family Firms: Unsung Heroes of Business-Owning Families; Kimberly A. Eddleston and Ghita Sabil -- 18. Direct Selling: The Power of Women Helping Women; Victoria L. Crittenden and Kimberly Harris Bliton -- 19. Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing; Lauren Beitelspacher -- PART V: INVESTING IN WOMEN -- 20. SheEO: How Reinventing the Ecosystem for Female Entrepreneurs can help Change the World; Beth S. Horowitz and Vicki Saunders -- 21. How Entrepreneurship Solves Women's Ambition Problem; Nanette Fondas -- 22. Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women's Entrepreneurship; Lakshmi Balachandra and Prabha Dublish -- 23. Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success; Dawn Edmiston -- 24. Growth-Oriented Women Entrepreneurs: Strategies for Raising Money; Candida Brush. | |
| 520 | |a This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Businesswomen. | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Women-owned business enterprises. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Entreprises appartenant à des femmes. | |
| 650 | 7 | |a women-owned business enterprises. |2 aat | |
| 650 | 7 | |a Entrepreneurship. |2 bicssc | |
| 650 | 7 | |a Business & Economics, Women in Business. |2 bisacsh | |
| 650 | 7 | |a Businesswomen |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 650 | 7 | |a Women-owned business enterprises |2 fast | |
| 700 | 1 | |a Crittenden, Victoria Lynn, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Go-to-market strategies for women entrepreneurs. |b First edition. |d Bingley, UK : Emerald Publishing, 2019 |z 9781789732900 |w (OCoLC)1108737250 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781789732894 |z Texto completo |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH36070770 | ||
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| 938 | |a EBSCOhost |b EBSC |n 2087291 | ||
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| 938 | |a YBP Library Services |b YANK |n 16649447 | ||
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