Global aspects of reputation and strategic management /

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on glo...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Deephouse, David L. (Editor), Gardberg, Naomi A. (Editor), Newburry, William, 1964- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing, 2019.
Edition:First edition.
Series:Research in global strategic management ; v. 18.
Subjects:
Strategic planning.
Corporate image.
International business enterprises > Management.
Reputation.
Planification stratégique.
Entreprises > Image.
Entreprises multinationales > Gestion.
Réputation.
corporate image.
Business strategy.
Business & Economics > Management.
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