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The branding of tourist destinations : theoretical and empirical insights /
"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies a...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley, UK :
Emerald Publishing,
2019.
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| Édition: | First edition. |
| Sujets: | |
| Accès en ligne: | Texto completo |