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Crisis Communications Management /
Can you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in read...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley :
Emerald Publishing Limited,
2018.
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| Collection: | PRCA practice guides.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Prelims
- Introduction
- What is a crisis?
- Persuading management to prepare
- Strategy: principles of crisis communications
- Contingency planning
- Stakeholder identification and lists
- How the media drive crises
- Working with lawyers
- Tactics and techniques
- Spokespeople
- Online and social
- Evaluation and learning
- What would we have done?
- Afterword
- Appendix
- References
- Index.