Crisis Communications Management /

Can you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in read...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wheeler, Adrian (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2018.
Series:PRCA practice guides.
Subjects:
Communication in crisis management.
Communication en gestion de crise.
Business communication & presentation.
BUSINESS & ECONOMICS > Infrastructure.
SOCIAL SCIENCE > General.
Communication in crisis management
Online Access:Texto completo
Table of Contents:
  • Prelims
  • Introduction
  • What is a crisis?
  • Persuading management to prepare
  • Strategy: principles of crisis communications
  • Contingency planning
  • Stakeholder identification and lists
  • How the media drive crises
  • Working with lawyers
  • Tactics and techniques
  • Spokespeople
  • Online and social
  • Evaluation and learning
  • What would we have done?
  • Afterword
  • Appendix
  • References
  • Index.

Similar Items