Market research methods in the sports industry /

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Šerić, Neven (Auteur), Ljubica, Jasenko (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, UK : Emerald Publishing Limited, 2018.
Édition:First edition.
Sujets:
Sports > Marketing > Research.
Marketing research > Methodology.
Sports > Economic aspects.
Marketing > Recherche > Méthodologie.
Sports > Aspect économique.
Sales & marketing.
BUSINESS & ECONOMICS > Industries > General.
Accès en ligne:Texto completo
Description
Résumé:The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Description matérielle:1 online resource (xx, 232 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9781787541917
1787541916
9781787541931
1787541932

Documents similaires