Trade Tales : Decoding Customers' Stories.

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Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customer...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Woodside, Arch G.
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2017.
©20
Series:Advances in culture, tourism and hospitality research.
Subjects:
Hospitality industry > Customer services > Case studies.
Consumer satisfaction > Case studies.
Customer services > Management > Case studies.
Accueil (Tourisme) > Service à la clientèle > Études de cas.
Consommateurs > Satisfaction > Études de cas.
Service à la clientèle > Gestion > Études de cas.
Customer services > Management
Consumer satisfaction
Hospitality industry > Customer services
Case studies
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