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Advertising in new formats and media : current research and implications for marketers /
The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are appar...
| Call Number: | Libro Electrónico |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Series: | Online access with EBA: Emerald Business, Management & Economics.
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| Subjects: | |
| Online Access: | Texto completo |