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Advertising in new formats and media : current research and implications for marketers /
The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are appar...
| Cote: | Libro Electrónico |
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| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Collection: | Online access with EBA: Emerald Business, Management & Economics.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Introduction
- The changing advertising universe
- Advertising in a digital world
- Hidden but paid for: branded content
- Index.