Pelsmacker, P. d. (2016). Advertising in new formats and media: Current research and implications for marketers. Emerald Group Publishing Limited.
Style de citation Chicago (17e éd.)Pelsmacker, Patrick de. Advertising in New Formats and Media: Current Research and Implications for Marketers. Bingley: Emerald Group Publishing Limited, 2016.
Style de citation MLA (8e éd.)Pelsmacker, Patrick de. Advertising in New Formats and Media: Current Research and Implications for Marketers. Emerald Group Publishing Limited, 2016.
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